CVS Health Trends

Awarded “Best Use of a White Paper” in 2021, the CVS Health Trends reports examine the growing forces that shape health care and wellness while leveraging the voices of CVS Health experts to foster trust and build brand prestige.

The CVS Health Trends Report takes an in-depth look into the latest data surrounding today's industry dialogue, digital solutions, and health care prospects. It publishes twice a year, focusing on a single patient care topic, such as consumer trust, omnichannel services, mental health, healthy aging, and more. Featuring CVS executive thought leadership, Health Trends has achieved successful engagement rates and is now the #3 most downloaded asset on their site. I worked alongside Creative Director Chris Mueller on the past reports and soon led the creative design on the latest, consisting of thought-provoking articles, data-driven infographics, original assigned illustrations, animated/static social assets, and a downloadable white paper—all housed under a digital landing page.

In 2021, the CVS Health Trends report won the Content Marketing Award for "Best Use of a White Paper". Among its top-performing platform benchmarks, the Spring 2023 Issue earned a remarkable 82M total impressions through organic and paid efforts across print, social, and digital channels.