The Ultimate Guide
to Home Protection

GEICO features an interactive guide to help protect your home from potential threats—so you can enjoy stress-free living. The objective was to drive customer engagement through multimedia content and groundbreaking visuals (literally).

Purchasing a home can presumably be an enormous investment for any homeowner, especially for first-time buyers. Therefore, we teamed up with a reliable source that offers full coverage, like GEICO, to inform consumers how to safeguard their homes against potential risks from fireproofing to burglar-proofing. As the art director, I worked closely with Creative Director Chris Mueller in designing a unique, innovative experience that offers expert advice, videos, and engaging graphics that allow users to explore every nook and cranny, identify hidden problems, and discover valuable solutions. A few days after the launch, the campaign received early traction with 5,500 Facebook shares. In 2019, it was nominated as a Webby Award Finalist for "Features/Design: Best Navigation/Structure" and granted Honorable Mention in The Folio: Digital Awards for "Microsite/Custom Website."