The Social Dilemma

A hand holding an iphone, displaying an animated social post made for The Social Dilemma, mocked within a digital setting.

Accompanying the premier of Netflix's The Social Dilemma, this Webby Award-winning campaign was launched to inform audiences about the influences of technology through direct strategic communication and empowering brand visuals.

The Social Dilemma is an Exposure Labs production and Netflix docudrama that delves into the harrowing and addictive influences of social networking. Exposure Labs sought creative partners to help spread awareness of how digital information is designed, accessed, and monitored. I collaborated with the creative vision of YolkWorks to produce a series of social media posts to promote its launch and maximize engagement within major social platforms—garnering a total of 100k+ Instagram followers. I designed various social concepts and transformed some ideas into fun, trendy animations. Soon after the launch, we created additional assets—including their 2020 Impact Highlights Report and a printable PDF — for their digital soundtrack album. The collaborative campaign proudly earned a Webby Award for "Advertising, Media & PR Politics & Advocacy" in 2021.

CLIENT: Exposure Labs

YEAR: 2021

ROLE: Freelance Designer, Motion Designer

AWARDS & RECOGNITION:

  • The Webby Awards, Winner (Advertising, Media & PR Politics & Advocacy), 2021

CLIENT TESTIMONIAL

"...Despite having only a minimal style guide in place, they [YolkWorks and team] consistently delivered thoughtful, high-quality designs and exceeded our expectations throughout the process e.g., turning one of our graphics into a set of fantastic animations. The team was highly responsive, thorough in implementing feedback, and showed incredible dedication and attention to detail."

- Max Steinman
Director, Advocacy & Education Campaigns