Mosaic Magazine
Mosaic reimagined—a lifestyle magazine proven to expand retention within Morgan Stanley customers through luxury content marketing. This publication offers authentic journalism paired with impressive visuals and design for exceptional reading.
Published bi-monthly, Mosaic magazine was created to deepen the relationship between Morgan Stanley Financial Advisors and 50,000 high-net-worth clients. Mosaic offers new pursuits, products, and destinations to enjoy your desired lifestyle—free of financial advice! Each issue is carefully curated around premium content pillars including travel, arts and culture, architecture, entertainment, cuisine and spirits, health, wellness, and more. As the creative director, I oversee the design and produce compelling feature spreads, robust gift guides, and mouthwatering recipes. I work closely with the photo director and editor-in-chief to integrate eye-catching photography and assign original illustrations around expert storytelling.
Mosaic has achieved several awards and recognition from prestigious institutions like the Society of Publication Designers, the Financial Communications Society, and the Content Marketing Institute.
CLIENT: Morgan Stanley
YEAR: 2020 - Present
ROLE: Creative Director, Art Director
AWARDS & RECOGNITION:
FCS Portfolio Winner, Gold (Print Collateral), 2023
FCS Portfolio Winner, Gold (Print Campaign), 2023
SPD, Print Medal Finalist (Design) - “Seoul Food”, 2023
SPD, Merit Winner (Photography) - “Seoul Food”, 2023
SPD, Merit Winner (Illustration) - “The Smart Set”, 2023
CMA, Finalist (Best New Publication), 2023